Juan Manuel Ribera

Juan Manuel Ribera holds a degree in Business Administration and MBA from ESADE, Barcelona. With a professional experience of over 30 years and after a first stage as executive specialized marketing in sport and cultural events, he has developed the second half of his career as a strategy consultant in the field of tourism, hospitality and leisure, with projects in over 20 countries worldwide.

He has worked at companies such as Camper, Proactiv, Television de Catalunya, Dimension Marketing Directo or THR. Since the end of 1999-2011 he participated in the development of Tourism & Leisure Europraxis (Indra Group) and filled the position of Director. In 2012 he was the manager of the team who defined the Strategic Plan for Tourism of Catalonia 2020 and he is currently a counselor of the Catalonia Tourism Bureau.

He has developped a large multidisciplinary network of companies and associated professionals that get involved depending on the characteristics and needs of the project. A model that can adapt each project efficiently to the client needs.


Market analysis. Strategic, operational and marketing planning. Economic and finantial projections. Investment and operation partners research.


Public bodies and private companies in charge of destinations.